Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size

Esra Bozkanat

doi:10.24955/ilef.822773

TR EN

Türkiye’deki Belediyelerin Facebook Kullanımı: Siyasi Parti, Bölge ve Büyüklük Ekseninde Farklılıklar

Öz

Sosyal ağ siteleri, belediyeler dahil tüm kurumların hedef kitleleri ile iletişim kurma ve etkileşim kurma yöntemlerini değiştirdi. Belediyeler, sosyal medyanın birçok avantajından yararlanarak onu bir ilişki kurma aracı olarak kullanmaktadırlar. Bu çalışma, Türkiye'deki belediyelerin kitlelerle etkileşim kurmak için Facebook sayfalarını nasıl kullandıklarını ve ilişki kurma düzeylerinin siyasi parti, bölge ve büyüklüğe göre nasıl farklılaştığını incelemektedir. Sonuçlar, Türkiye'deki belediyelerin sosyal medyanın sunduğu avantajların yalnızca yarısından yararlandığını ortaya koymaktadır. İstatistiksel analizler, siyasi parti, coğrafi bölge ve belediyelerin büyüklüklerine göre kullanımda önemli bir farklılık olduğunu göstermektedir. Çalışmanın en önemli bulgularından biri, belediyelerin katılım stratejilerini ne kadar çok kullanırlarsa Facebook'ta o kadar çok takipçi çekiyor olmalarıdır. Dahası, büyükşehir belediyeleri Facebook sayfalarını yönetme, haber bağlantılarını ve basın açıklamalarını paylaşma konusunda diğer belediyelere göre daha verimlidir. Bulgulara dayanarak çalışma bir Facebook sayfasını yönetmenin önemli ölçüde profesyonel içgörü ve halkla ilişkiler bilgisi gerektirdiğini göstermektedir.

Anahtar Kelimeler

Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size

Abstract

Social network sites have changed the ways that all institutions, including municipalities, communicate and engage with their constituents. Also wanting to make use of their many advantages, municipalities use social media as an engagement tool. This study examines how municipalities in Turkey use their Facebook pages to engage with the public and how their engagement differs based on political party, region, and size. The descriptive results reveal that municipalities in Turkey only make use of half of the advantages offered by social media. Statistical analyses indicate there to be a significant difference by political party, geographical region, size of municipalities. One of the more significant findings of the study is that the more municipalities employ engagement strategies, the more followers on Facebook they attract. Moreover, metropolitan municipalities are more efficient at managing their Facebook page, sharing news links and press releases more often than other municipalities. Based on the findings, the study suggests that managing a Facebook page requires greater professional insight and public relations knowledge.

Keywords

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Esra Bozkanat ^*
0000-0002-6050-2550
Türkiye

Yayımlanma Tarihi

5 Aralık 2020

Gönderilme Tarihi

13 Mayıs 2020

Kabul Tarihi

20 Ağustos 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 7 Sayı: 2

DOI

https://doi.org/10.24955/ilef.822773

IZ

https://izlik.org/JA74LS69EU

Kaynak Göster

RIS / Bibtex

APA

Bozkanat, E. (2020). Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi, 7(2), 247-268. https://doi.org/10.24955/ilef.822773

AMA

1.Bozkanat E. Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi. 2020;7(2):247-268. doi:10.24955/ilef.822773

Chicago

Bozkanat, Esra. 2020. “Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size”. Ankara Üniversitesi İlef Dergisi 7 (2): 247-68. https://doi.org/10.24955/ilef.822773.

EndNote

Bozkanat E (01 Aralık 2020) Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi 7 2 247–268.

IEEE

[1]E. Bozkanat, “Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size”, Ankara Üniversitesi İlef Dergisi, c. 7, sy 2, ss. 247–268, Ara. 2020, doi: 10.24955/ilef.822773.

ISNAD

Bozkanat, Esra. “Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size”. Ankara Üniversitesi İlef Dergisi 7/2 (01 Aralık 2020): 247-268. https://doi.org/10.24955/ilef.822773.

JAMA

1.Bozkanat E. Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi. 2020;7:247–268.

MLA

Bozkanat, Esra. “Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size”. Ankara Üniversitesi İlef Dergisi, c. 7, sy 2, Aralık 2020, ss. 247-68, doi:10.24955/ilef.822773.

Vancouver

1.Esra Bozkanat. Municipal Engagement on Facebook in Turkey: Differences by Political Party, Region, and Size. Ankara Üniversitesi İlef Dergisi. 01 Aralık 2020;7(2):247-68. doi:10.24955/ilef.822773

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