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Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi

Yıl 2025, Cilt: 12 Sayı: 1, 101 - 143, 31.05.2025

Fatma Şişli , Alparslan Nas

Öz

Kadının doğayla ilişkisini eleştirel bir perspektiften sorgulayan ekofeminizm, 1970’li yıllardan itibaren feminist tartışmalarda yer edinmiştir. 21. yüzyılda sağlıklı yaşam ve doğala dönüş akımlarının yanı sıra kadın hareketinin de güç kazanması, ekofeminizmin popüler bir olgu haline gelerek markaların reklam anlatısında yer edinmesi sonucunu beraberinde getirmiştir. Kadın ve doğa ilişkisinden yararlanılarak kadınlar zaman zaman doğadaki canlılara benzetilmiş ya da güçlü ve içgüdüsel varlıklar olarak tasvir edilmiştir. Bu bağlamda ekofeminizm bir reklam anlatısına dönüşmüş ve tüketim kültüründe dolaşıma girmiştir. Markaların kadın tüketici hedef kitlelerine ekofeminist argümanlarla ulaşma gayreti, ekofeminizmin reklamda bir tüketim anlatısı olarak kullanılma biçimlerinin çözümlenmesini gerekli kılmaktadır. Bu doğrultuda çalışma, Türkiye’de yayımlanan reklamlarda ekofeminist anlatıları analiz ederek reklam temsillerinin kadın ve doğa ilişkisini yansıtma biçimlerini eleştirel olarak sorgulamayı ve bu açıdan kısıtlı literatüre katkı sağlamayı amaçlamaktadır. Çalışmada ekofeminist anlatı unsurları içeren 17 reklam filminden oluşan bir örneklem belirlenmiş ve bu reklamlardaki ekofeminist anlatılar tematik olarak çözümlenmiştir. Sonuç olarak reklamlarda ortaya konan ekofeminizmin, bir yandan kadının güçlenmesi aracılığıyla postfeminist bir anlatı geliştirirken diğer yandan neoliberal argümanları yeniden üreterek doğayı bir ürün olarak ambalajladığı, erkeklik temsilleri üzerinden toplumsal cinsiyet stereotiplerini yeniden ürettiği ve Doğulu kimliği oryantalize ettiği gözlenmiştir. Bu doğrultuda ekofeminizme başvuracak olan markaların kadın ve doğa temsilleri bağlamında kapsayıcı reklamlar üretmesi gerekliliği ortaya konmuş ve gelecek akademik çalışmaların kesişimsel analizler yapmasının önemi vurgulanmıştır.

Anahtar Kelimeler

Ekofeminizm tematik analiz neoliberalizm postfeminizm reklam Kesişimsellik

Kaynakça

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  • Adams, Carol ve Lori Gruen. 2015. Ecofeminism: Feminist Intersections with other Animals and the Earth. ABD: Bloomsbury.
  • Andersen, Robin. 2009. “Selling ‘Mother Earth’ Advertising and the Myth of the Natural.” Environmental Sociology içinde, editörler Leslie King ve Deborah McCarthy, 215-229. ABD: Rowman & Littlefield Publishers.
  • Anish, Saba. 2015. “Advertisements – Look(ing) through the Ecofeminist Lens.” Drishti: the Sight 4 (2): 63-68.
  • Anjum, Tasneem. 2020. “Ecofeminism: Exploitation of Women and Nature.” International Journal of English Literature and Social Sciences 5 (4): 846-848. https://doi.org/10.22161/ijels.54.2
  • Bagilhole, Barbara. 2010. “Applying the Lens of Intersectionality to UK Equal Opportunities and Diversity Policies.” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 27 (3): 263-271. https://doi.org/10.1002/cjas.167
  • Baker, Susan. 1993. “The Principles and Practice of Ecofeminism: A Review.” Journal of Gender Studies 2 (1): 4-26. https://doi.org/10.1080/09589236.199 3.9960526
  • Ballard, S. Marrissa. 2016. “The Upholding of Heteropatriarchy: An Ecofeminist Critique of The Upholding of Heteropatriarchy: An Ecofeminist Critique of PETA Advertisements.” ENV 434 Environmental Justice 3. 1-14. https:// digitalcommons.salve.edu/env434_justice/3
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  • Butler, Judith. 1990. Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge.
  • Butler, Judith. 1993. Bodies That Matter: On the Discursive Limits of Sex. New York: Routledge.
  • Carlassare, Elizabeth. 1999. “Socialist and Cultural Ecofeminism: Allies in Resistance.” Ethics and the Environment 5 (1): 89-106.
  • Conwill, William. 2010. “Domestic Violence Among the Black Poor: Intersectionality and Social Justice.” International Journal for the Advancement of Counselling 32 (1): 31-45. https://doi.org/10.1007/s10447- 009-9087-z.
  • Crenshaw, Kimberlé. 1989. “Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine.” Feminist Theory and Antiracist Politics. University of Chicago Legal Forum (1): 139-167. http://chicagounbound.uchicago.edu/uclf/vol1989/iss1/8
  • Crookston, Shara ve Monica Klonowski. 2021. “Intersectional Feminism and Social Justice in Teen Vogue.” Girlhood Studies 14 (3): 37-54. https://doi. org/10.3167/ghs.2021.140304
  • Dar, Abdul Majeed ve Zulfi Syed. 2019. “Ecofeminism and Role of Women in Conservation of Environment: A Feministic Approach.” International Journal of Advanced Multidisciplinary Scientific Research 2 (5): 56-68. https:// doi.org/10.31426/ijamsr.2019.2.5.1518
  • De Beauvoir, Simone. 1993. İkinci Cinsiyet. Çeviren Bertan Onaran. İstanbul: Payel Yayınları.
  • Demir, Metin. 2013. “Çevre Olarak Konumlandırılmış Kadını ve Doğayı Birlikte Düşünmek: Ekofeminizm.” Doğu Batı Düşünce Dergisi (63): 11-44.
  • DeSantis, Lydia ve Doris Noel Ugarriza. 2000. “The Concept of Theme as Used in Qualitative Nursing Research.” Western Journal of Nursing Research 22 (3): 351-372. https://doi.org/10.1177/01939459000220030
  • Erbil, Pervin. 2020. “Kadının, Doğanın ve Erkeğin Düzeni.” Doğa ve Kadın: Ekolojik Dönüşümde Feminist Tartışmalar içinde, editör Emet Değirmenci, 5-68. KADAV. https://tr.boell.org/sites/default/files/2024-05/doga-ve-kadin-ekolojik-donusumde-feminist-tartismalar.pdf
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  • Gill, Rosalind. 2016. “Post-Postfeminism?: New Feminist Visibilities in Postfeminist Times.” Feminist Media Studies 16 (4): 610-630. https://doi.or g/10.1080/14680777.2016.1193293
  • Gill, Rosalind. 2007. “Postfeminist Media Culture: Elements of a Sensibility.” European Journal of Cultural Studies 10 (2): 147-166. https://doi. org/10.1177/1367549407075898
  • Goffman, Erving. 1988. Gender Advertisements. New York: Harper & Low Publishers.
  • Holy, Mirela, Marija Geiger Zeman ve Zdenko Zeman. 2021. “From Ecofeminist Theories to Ecofeminist Practice: Women, Sustainability and Ethical Consumerism.” The Sustainability Debate:Policies, Gender and the Media içinde, editörler Martina Topić ve George Lodorfos, (14): 123-140. Emerald Publishing Limited. https://doi.org/10.1108/S2043-905920210000015007
  • Herzog, Christian, Christian Handke ve Erik Hitters. 2019. “Analyzing Talk and Text II: Thematic Analysis.” The Palgrave Handbook of Methods for Media Policy Research içinde, editörler Van den Bulck, Manuel Puppis, Karen Donders ve Leo Van Audenhove. 385–401. Basingstoke: Palgrave Macmillan.
  • Herzog, Christian ve Peter Kelly. 2023. “Applying Thematic Analysis to Analyse Press Coverage in Cross-Country Comparative Research: A Qualitative Study Protocol.” International Journal of Qualitative Methods (22): 1-6. https://doi.org/10.1177/16094069231179433
  • Hübben, Kelly. 2013. “Animals and the Unspoken: Intertwined Lives in Martha Sandwall-Bergström’s Kulla-Gulla Series.” Barnboken 36 (1): 1-15. https:// barnboken.net/index.php/clr/article/view/149/253
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  • King, Ynestra. 1989. “The Ecology of Feminism and the Feminism of Ecology.” Healing the Wounds: The Promise of Ecofeminism içinde, editör Judith Plant, 18-29. Philadelphia: New Society Publishers.
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Ecofeminism as a Consumption Narrative in Postfeminist Media Culture: A Thematic Analysis of Advertisements in Türkiye

Yıl 2025, Cilt: 12 Sayı: 1, 101 - 143, 31.05.2025

Fatma Şişli , Alparslan Nas

Öz

Ecofeminism, which critically questions the relationship between women and nature, has been part of feminist discourse since the 1970s. In the 21st century, the growing popularity of healthy living trends and the return-to-nature movement, along with the strengthening of the women’s movement, has contributed to ecofeminism becoming a widely circulated phenomenon, increasingly integrated into brand advertising narratives. Drawing on symbolic associations between women and nature, women are sometimes portrayed as akin to creatures in nature or depicted as strong, instinctive beings. In this context, ecofeminism has evolved into a narrative strategy within advertising and has entered the circulation of consumer culture. As brands increasingly attempt to reach female consumer audiences through ecofeminist arguments, it becomes essential to analyze how ecofeminism is employed as a consumption narrative in advertising. Accordingly, this study aims to critically examine how the relationship between women and nature is constructed in advertisements published in Türkiye, and to contribute to the limited literature in this field. A sample of 17 advertisements featuring ecofeminist narrative elements was selected and analyzed thematically. The findings reveal that ecofeminism in advertising simultaneously constructs a postfeminist discourse of female empowerment while reproducing neoliberal arguments by commodifying nature, reinforcing gender stereotypes through portrayals of masculinity, and orientalizing Eastern identities. Based on these results, the study emphasizes the need for brands engaging with ecofeminism to produce more inclusive representations of women and nature, and highlights the importance of future academic studies employing intersectional approaches in this area.

Anahtar Kelimeler

ecofeminism thematic analysis neoliberalism postfeminism Advertising intersectionality

Kaynakça

  • Adams, Carol. 2013. Etin Cinsel Politikası. Çevirenler Güray Tezcan ve Mehmet Emin Boyacıoğlu. İstanbul: Ayrıntı Yayınları.
  • Adams, Carol ve Lori Gruen. 2015. Ecofeminism: Feminist Intersections with other Animals and the Earth. ABD: Bloomsbury.
  • Andersen, Robin. 2009. “Selling ‘Mother Earth’ Advertising and the Myth of the Natural.” Environmental Sociology içinde, editörler Leslie King ve Deborah McCarthy, 215-229. ABD: Rowman & Littlefield Publishers.
  • Anish, Saba. 2015. “Advertisements – Look(ing) through the Ecofeminist Lens.” Drishti: the Sight 4 (2): 63-68.
  • Anjum, Tasneem. 2020. “Ecofeminism: Exploitation of Women and Nature.” International Journal of English Literature and Social Sciences 5 (4): 846-848. https://doi.org/10.22161/ijels.54.2
  • Bagilhole, Barbara. 2010. “Applying the Lens of Intersectionality to UK Equal Opportunities and Diversity Policies.” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 27 (3): 263-271. https://doi.org/10.1002/cjas.167
  • Baker, Susan. 1993. “The Principles and Practice of Ecofeminism: A Review.” Journal of Gender Studies 2 (1): 4-26. https://doi.org/10.1080/09589236.199 3.9960526
  • Ballard, S. Marrissa. 2016. “The Upholding of Heteropatriarchy: An Ecofeminist Critique of The Upholding of Heteropatriarchy: An Ecofeminist Critique of PETA Advertisements.” ENV 434 Environmental Justice 3. 1-14. https:// digitalcommons.salve.edu/env434_justice/3
  • Barry, John. 2007. Environment and Social Theory. New York: Routledge.
  • Biehl, Janet. 1988. “What is Social Ecofeminism?” Green Perspectives (11): 1-8. https://social-ecology.org/wp/wp-content/uploads/2014/08/GP-11.pdf
  • Braun, Virginia ve Victoria Clarke. 2022. Thematic Analysis: A Practical Guide. New York: Sage.
  • Butler, Judith. 1990. Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge.
  • Butler, Judith. 1993. Bodies That Matter: On the Discursive Limits of Sex. New York: Routledge.
  • Carlassare, Elizabeth. 1999. “Socialist and Cultural Ecofeminism: Allies in Resistance.” Ethics and the Environment 5 (1): 89-106.
  • Conwill, William. 2010. “Domestic Violence Among the Black Poor: Intersectionality and Social Justice.” International Journal for the Advancement of Counselling 32 (1): 31-45. https://doi.org/10.1007/s10447- 009-9087-z.
  • Crenshaw, Kimberlé. 1989. “Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine.” Feminist Theory and Antiracist Politics. University of Chicago Legal Forum (1): 139-167. http://chicagounbound.uchicago.edu/uclf/vol1989/iss1/8
  • Crookston, Shara ve Monica Klonowski. 2021. “Intersectional Feminism and Social Justice in Teen Vogue.” Girlhood Studies 14 (3): 37-54. https://doi. org/10.3167/ghs.2021.140304
  • Dar, Abdul Majeed ve Zulfi Syed. 2019. “Ecofeminism and Role of Women in Conservation of Environment: A Feministic Approach.” International Journal of Advanced Multidisciplinary Scientific Research 2 (5): 56-68. https:// doi.org/10.31426/ijamsr.2019.2.5.1518
  • De Beauvoir, Simone. 1993. İkinci Cinsiyet. Çeviren Bertan Onaran. İstanbul: Payel Yayınları.
  • Demir, Metin. 2013. “Çevre Olarak Konumlandırılmış Kadını ve Doğayı Birlikte Düşünmek: Ekofeminizm.” Doğu Batı Düşünce Dergisi (63): 11-44.
  • DeSantis, Lydia ve Doris Noel Ugarriza. 2000. “The Concept of Theme as Used in Qualitative Nursing Research.” Western Journal of Nursing Research 22 (3): 351-372. https://doi.org/10.1177/01939459000220030
  • Erbil, Pervin. 2020. “Kadının, Doğanın ve Erkeğin Düzeni.” Doğa ve Kadın: Ekolojik Dönüşümde Feminist Tartışmalar içinde, editör Emet Değirmenci, 5-68. KADAV. https://tr.boell.org/sites/default/files/2024-05/doga-ve-kadin-ekolojik-donusumde-feminist-tartismalar.pdf
  • Forest, Frederic. 2015. “Psychoanalysis of Advertising.” International Journal of Applied Psychoanalytic Studies 13(4): 338-350. 10.1002/aps.1450
  • Gaard, Greta. 2015. “Ecofeminism and Climate Change.” Women’s Studies International Forum 49: 20-33. https://doi.org/10.1016/j.wsif.2015.02.004
  • Gill, Rosalind. 2009. “Beyond the ‘Sexualization of Culture’ Thesis: An Intersectional Analysis of ‘Sixpacks’, ‘Midriffs’ and ‘Hot Lesbians’ in Advertising.” Sexualities 12 (2): 137-160. https://doi. org/10.1177/1363460708100916
  • Gill, Rosalind. 2016. “Post-Postfeminism?: New Feminist Visibilities in Postfeminist Times.” Feminist Media Studies 16 (4): 610-630. https://doi.or g/10.1080/14680777.2016.1193293
  • Gill, Rosalind. 2007. “Postfeminist Media Culture: Elements of a Sensibility.” European Journal of Cultural Studies 10 (2): 147-166. https://doi. org/10.1177/1367549407075898
  • Goffman, Erving. 1988. Gender Advertisements. New York: Harper & Low Publishers.
  • Holy, Mirela, Marija Geiger Zeman ve Zdenko Zeman. 2021. “From Ecofeminist Theories to Ecofeminist Practice: Women, Sustainability and Ethical Consumerism.” The Sustainability Debate:Policies, Gender and the Media içinde, editörler Martina Topić ve George Lodorfos, (14): 123-140. Emerald Publishing Limited. https://doi.org/10.1108/S2043-905920210000015007
  • Herzog, Christian, Christian Handke ve Erik Hitters. 2019. “Analyzing Talk and Text II: Thematic Analysis.” The Palgrave Handbook of Methods for Media Policy Research içinde, editörler Van den Bulck, Manuel Puppis, Karen Donders ve Leo Van Audenhove. 385–401. Basingstoke: Palgrave Macmillan.
  • Herzog, Christian ve Peter Kelly. 2023. “Applying Thematic Analysis to Analyse Press Coverage in Cross-Country Comparative Research: A Qualitative Study Protocol.” International Journal of Qualitative Methods (22): 1-6. https://doi.org/10.1177/16094069231179433
  • Hübben, Kelly. 2013. “Animals and the Unspoken: Intertwined Lives in Martha Sandwall-Bergström’s Kulla-Gulla Series.” Barnboken 36 (1): 1-15. https:// barnboken.net/index.php/clr/article/view/149/253
  • Kahraman, Ömer Ersin. 2021. “Yeşil Aklama, Bir Rıza Mühendisliği Örneği.” FLSF Felsefe ve Sosyal Bilimler Dergisi (31): 413-433
  • King, Ynestra. 1989. “The Ecology of Feminism and the Feminism of Ecology.” Healing the Wounds: The Promise of Ecofeminism içinde, editör Judith Plant, 18-29. Philadelphia: New Society Publishers.
  • Kings, Amy Elizabeth. 2017. “Intersectionality and the Changing Face of Ecofeminism.” Ethics and the Environment 22 (1): 63-87. https://doi.org/ https://doi.org/10.2979/ethicsenviro.22.1.04
  • Lazar, M. Michelle. 2006. “Discover The Power Of Femininity!.” Feminist Media Studies 6 (4): 505-517. https://doi.org/10.1080/14680770600990002
  • Lazar, M. Michelle. 2011. “The Right to Be Beautiful: Postfeminist Identity and Consumer Beauty Advertising.” New Femininities: Postfeminism, Neoliberalism and Subjectivity içinde, editörler Rosalind Gill ve Christina Scharff, 37-51. Birleşik Krallık: Palgrave Macmillan.
  • Leach, Melissa. 2007. “Earth Mother Myths and Other Ecofeminist Fables: How a Strategic Notion Rose and Fell.” Development and Change 38 (1): 67-85. https://doi.org/10.1111/j.1467-7660.2007.00403.x
  • Littlefield, Jon. 2015. “Men on the Hunt: Ecofeminist Insights Into Masculinity.” Marketing Theory 10 (1): 97-117. https://doi. org/10.1177/1470593109355250
  • Lutz, Helma. 2015. “Intersectionality as Method.” DiGeSt. Journal of Diversity and Gender Studies 2 (1-2): 39-44. https://doi.org/10.11116/ jdivegendstud.2.1-2.0039
  • MacGregor, Sherilyn. 2010. “Gender and Climate Change: From Impacts to Discourses.” Journal of the Indian Ocean Region 6 (2): 223-238. https://doi. org/10.1080/19480881.2010.536669
  • McDonagh, Pierre ve Andrea Prothero. 1997. “Leap-Frog Marketing: The Contribution of Ecofeminist Thought to the World of Patriarchal Marketing.” Marketing Intelligence & Planning 15 (7): 361-368.
  • McRobbie, Angela. 2004. “Post-Feminism and Popular Culture.” Feminist Media Studies 4 (3): 255-264. https://doi.org/10.1080/1468077042000309937
  • Merchant, Carolyn. 2005. Radical Ecology. New York: Routledge.
  • Moisander, Johanna ve Anu Valtonen. 2006. Qualitative Marketing Research: A Cultural Approach. New York: Sage Publications.
  • Moore, Niamh. 2007. “Imagining Feminist Futures.” Third Wave Feminism: A Critical Exploration içinde, editörler Stacy Gillis, Gillian Howie ve Rebecca Munford, 125-141. Londra: Palgrave Macmillan. https://doi. org/10.1057/9780230593664_10
  • Mulvey, Laura. 1975. “Visual Pleasure and Narrative Cinema.” Screen 16 (3): 6-18. https://doi.org/10.1093/screen/16.3.6
  • Murray, Dara Persis. 2013. “Branding ‘Real’ Social Change in Dove’s Campaign for Real Beauty,” Feminist Media Studies 13 (1): 83–101. https://doi.org/10. 1080/14680777.2011.647963
  • Nas, Alparslan. 2015. “Kadına Yönelik Simgesel Şiddet Aracı Olarak Temizlik Ürünleri Reklamlarının Eleştirel Analizi.” Akdeniz Üniversitesi İletişim Fakültesi Dergisi (24): 11-30.
  • Özdemir, Hacı ve Duygu Aydemir. 2019. “Ekolojik Yaklaşımlı Feminizm/ Ekofeminizm Üzerine Genel bir Değerlendirme: Kavramsal Analizi, Tarihi Süreci ve Türleri.” Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi (2): 261-278.
  • Palinkas, A. Lawrance, Sarah M. Horwitz, Kimberley Hoagwood, Carla A. Green, Jennifer P. Wisdom ve Naihua Duan. 2015. “Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research.” Adm Policy Ment Health 42 (5): 533-544. https://doi.org/10.1007/s10488-013-0528-y
  • Rosa-Salas, Marsel ve Francesca Sobande. 2022. “Hierarchies of Knowledge About Intersectionality in Marketing Theory and Practice.” Marketing Theory 22 (2): 175-189. https://doi.org/10.1177/14705931221075372
  • Saá, Margarita Estévez ve María Jesús Lorenzo-Modia. 2018. “The Ethics and Aesthetics of Eco-caring: Contemporary Debates on Ecofeminism(s).” Women’s Studies 47 (2): 123-146. https://doi.org/10.1080/00497878.2018.1 425509
  • Said, Edward. 2016. Şarkiyatçılık. Çeviren Berna Yıldırım. İstanbul: Metis Yayınları.
  • Sanghvi, Minita. 2019. “Gender and Intersectionality in Political Marketing.” Handbook of Research on Gender and Marketing içinde, editör Susan Dobscha, 294-314. Amerika: Edward Elgar Publishing. https://doi.org/10 .4337/9781788115384.00018
  • Serafini, Paula. 2019. “Community Radio as a Space of Care: An Ecofeminist Perspective on Media Production.” International Journal of Communication (13): 5444-5462.
  • Shields, Stephanie. 2008. “Gender: An Intersectionality Perspective.” Sex Roles 59 (5-6): 301-311. https://doi.org/10.1007/s11199-008-9501-8
  • Singer, Ross. 2020. “Toward Intersectional Ecofeminist Communication Studies.” Communication Theory 30(3): 268-289. https://doi.org/10.1093/ct/qtz023
  • Slicer, Deborah. 2015. “More Joy.” Ethics & the Environment 20 (2): 1-23. https:// doi.org/10.2979/ethicsenviro.20.2.1 Sobande, Francesca. 2019. “Woke-washing: ‘Intersectional’ Femvertising and Branding ‘Woke’ Bravery.” European Journal of Marketing 54 (11): 2723- 2745. https://doi.org/10.1108/EJM-02-2019-0134
  • Stevens, Lorna, Matthew Kearney ve Pauline Maclaran. 2013. “Uddering the Other: Androcentrism, Ecofeminism, and the Dark Side of Anthropomorphic Marketing.” Journal of Marketing Management 29 (1-2): 158-174. https://doi.org/10.1080/0267257x.2013.764348
  • Stevens, Lara, Peta Tait ve Denise Varney. 2018. “Introduction: ‘Street-Fighters and Philosophers’: Traversing Ecofeminisms.” Feminist Ecologies içinde, editörler Lara Stevens, Peta Tait ve Denise Varney, 1-22. İsviçre: Palgrave Macmillan.
  • Sultan, Mokh Adib, Ratih Hurriyati ve Vika Aprianti. 2018. “When the Ecofeminists Decide Product to Use: A Simple Analysis on Cloth Diapers Users.” Advances in Economics, Business and Management Research 117: 11- 15. https://doi.org/10.2991/aebmr.k.200131.004
  • Sydee, Jasmin ve Sharon Beder. 2010. “Ecofeminism and Globalisation: A Critical Appraisal.” Democracy & Nature 7 (2): 281-302. https://doi. org/10.1080/10855660120064600
  • Twine, Richard. 2010. “Intersectional Disgust? Animals and (eco) feminism.” Feminism & Psychology 20 (3): 397-406. https://doi. org/10.1177/0959353510368284
  • Üzel, Esra. 2006. Feminizm ve Doğa Ekseninde Ekofeminizm. Yüksek lisans tezi, Ankara Üniversitesi.
  • Varney, Denise. 2018. “Climate Guardian Angels: Feminist Ecology and the Activist Tradition.” Feminist Ecologies içinde, editörler Lara Stevens, Peta Tait ve Denise Varney, 35-153. İsviçre: Palgrave Macmillan.
  • Vijayaraj, Bhuvaneswari. 2017. “A Comprehensive Study of Ecofeminism.” The Anthropologist 30 (1): 68-75.
  • Warren, J. Karen. 1990. “The Power and the Promise of Ecological Feminism.” Environmental Ethics 12 (2): 125-146. https://doi.org/10.5840/ enviroethics199012221
  • Williamson, Judith. 1978. Decoding Advertisements: Ideology and Meaning in Advertising. Londra: Marion Boyars.
  • Windels, Kasey, Eliana DuBosar ve Sophia Mueller-Bryson. 2024. “Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities.” Journal of Current Issues & Research in Advertising 45 (2): 257-275. https://doi.org/10.1080/1064173 4.2024.2303072
  • Yudina, Olga ve Bryan Grimwood. 2015. “Situating the Wildlife Spectacle: Ecofeminism, Representation, and Polar Bear Tourism.” Journal of Sustainable Tourism 24 (5): 715-734. https://doi.org/10.1080/09669582.201 5.1083996
Toplam 71 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Reklamcılık (Diğer)
Bölüm Makaleler
Yazarlar

Fatma Şişli 0000-0002-3417-2404

Alparslan Nas 0000-0002-1759-4357

Yayımlanma Tarihi 31 Mayıs 2025
Gönderilme Tarihi 27 Kasım 2024
Kabul Tarihi 6 Mayıs 2025
Yayımlandığı Sayı Yıl 2025Cilt: 12 Sayı: 1

Kaynak Göster

APA Şişli, F., & Nas, A. (2025). Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi. Ankara Üniversitesi İlef Dergisi, 12(1), 101-143.
AMA Şişli F, Nas A. Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi. Ankara Üniversitesi İlef Dergisi. Mayıs 2025;12(1):101-143.
Chicago Şişli, Fatma, ve Alparslan Nas. “Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi”. Ankara Üniversitesi İlef Dergisi 12, sy. 1 (Mayıs 2025): 101-43.
EndNote Şişli F, Nas A (01 Mayıs 2025) Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi. Ankara Üniversitesi İlef Dergisi 12 1 101–143.
IEEE F. Şişli ve A. Nas, “Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi”, Ankara Üniversitesi İlef Dergisi, c. 12, sy. 1, ss. 101–143, 2025.
ISNAD Şişli, Fatma - Nas, Alparslan. “Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi”. Ankara Üniversitesi İlef Dergisi 12/1 (Mayıs 2025), 101-143.
JAMA Şişli F, Nas A. Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi. Ankara Üniversitesi İlef Dergisi. 2025;12:101–143.
MLA Şişli, Fatma ve Alparslan Nas. “Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi”. Ankara Üniversitesi İlef Dergisi, c. 12, sy. 1, 2025, ss. 101-43.
Vancouver Şişli F, Nas A. Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye’deki Reklamların Tematik Analizi. Ankara Üniversitesi İlef Dergisi. 2025;12(1):101-43.
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