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Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners

Yıl 2022, Cilt 9, Sayı 1, 31 - 56, 25.05.2022
https://doi.org/10.24955/ilef.1112405

Öz

Industry advocates argue that the focus of advertising production has shifted from the creativity of practitioners to consumer analytics and the potential advantages of big data. Although a little empirical research offers valuable insights about the changing role of advertising practitioners, it lacks a critical perspective to situate it in a broader social context. On the other hand, digital labor and branding literature over-concentrate on user labor and neglect the role of practitioners in advertising production. By deploying the concept of immaterial labor, this article reevaluates the findings of mainstream marketing-advertising literature within the context of post-Fordist labor. This article aims to create a resonance between theories of immaterial labor and advertising literature and to call for further empirical research from a labor perspective. It argues that advertising practitioners put more strategical, relational and communicative powers into work to manage a data-oriented market.

Kaynakça

  • Anderson, Chris W. 2011. “Between Creative and Quantified Audiences: Web Metrics and Changing Patterns of Newswork in Local US Newsrooms.” Journalism 12 (5): 550-566. https://doi.org/10.1177/1464884911402451.
  • Aires, Susana. 2020. “Labored Identity: An Analysis of User Branding Practices on Instagram.” Triple C: Communication, Capitalism & Critique 18 (1): 494-507. https://doi.org/10.31269/triplec.v18i1.1142 .
  • Andrejevic, Mark. 2012. “Exploitation in the Data Mine.” In Internet and Surveillance: The Challenges of Web 2.0 and Social Media, edited by Christian Fuchs, Kees Boersma, Anders Albrechtslund and Marisol Sandoval, 71-88. New York: Routledge.
  • Andrejevic, Mark and Kelly Gates. 2014. “Big Data Surveillance: Introduction.” Surveillance & Society 12 (2): 185-196.
  • Arvidsson, Adam. 2005. “Brands: A Critical Perspective.” Journal of Consumer Culture 5 (2): 235–258. https://doi.org/10.1177/1469540505053093.
  • Arvidsson, Adam. 2007. “Creative Class or Administrative Class? On Advertising and the ‘Underground’.” Ephemera Theory & Politics in Organization 7 (1): 8-23.
  • Atıcı, Selim Gökçe. 2016. “Post-Fordist Affects, Times, and Images: An Ethnography of Circulation in a Digital Advertising Agency in Istanbul.” Master’s diss., Boğaziçi University.
  • Beer, David. 2009. “Power Through the Algorithm? Participatory Web Cultures and the Technological Unconscious.” New Media & Society 11 (6): 985-1002. https://doi.org/10.1177/1461444809336551.
  • Bollier, David. 2010. The Promise and Peril of Big Data. Washington, DC: The Aspen Institute.
  • Boutang, Yann Moulier. 2011. Cognitive Capitalism. Translated by Ed Emery. Cambridge: Polity Press.
  • Carah, Nicholas. 2017. “Algorithmic Brands: A Decade of Brand Experiments with Mobile and Social Media.” New Media & Society 19 (3): 384–400. https://doi.org/10."1177/1461444815605463.
  • Carlson, Matt. 2014. “The Robotic Reporter.” Digital Journalism 3 (3): 416-431. https://doi.org/10.1080/21670811.2014.976412.
  • Castells, Manuel. 2010. The Information Age: Economy, Society and Culture. Volume I The Rise of the Network Society. 2nd ed. West Sussex: Wiley-Blackwell.
  • Chen, Gang, Peihong Xie, Jing Dong and Tianfu Wang. 2019. “Understanding Programmatic Creative: The Role of AI.” Journal of Advertising 48 (4): 347-355.
  • Chan, Lik Sam. 2017. “Cultivation and Erosion of Creative Identity: A Hong Kong Advertising Agency as Case Study.” Continuum 31 (2): 325-335. https://doi.org/10.1080/10304312.2016.1257696
  • Chen, Huan and Liling Zhou. 2018. “The Myth of Big Data: Chinese Advertising Practitioners’ Perspective.” International Journal of Advertising 37 (4): 633-649. https://doi.org/10.1080/02650487.2017.1340865.
  • Couldry, Nick. 2017. “The Myth of Big Data.” In the Datafied Society Studying Culture Through Data, edited by Mirko Tobias Schäfer and Karin van Es, 235-239. Amsterdam: Amsterdam University Press.
  • Couldry, Nick and Ulises Ali Mejias. 2019. The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism. Stanford: Stanford University Press.
  • de Peuter, Greig. 2011. “Creative Economy and Labor Precarity: A Contested Convergence.” Journal of Communication Inquiry 35 (4): 417–425. https://doi.org/10.1177/0196859911416362.
  • Deighton, John A. 2017. “Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies.” Journal of Advertising Research 57 (4): 357–361. https://doi.org/10.2501/JAR-2017-045.
  • Deuze, Mark. 2007. Media Work. Cambridge: Polity Press.
  • Dyer-Witheford, Nick. 1999. Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism. Illinois: University of Illinois Press.
  • Elefante, Phoebe Harris and Mark Deuze. 2012. “Media work, career management, and professional identity: Living labor precarity.” Northern Lights 10 (1): 9–24. https://doi.org/10.1386/nl.10.1.9_1.
  • Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne. 2016. “Big Data Consumer Analytics and the Transformation of Marketing.” Journal of Business Research 69 (2): 897-904. https://doi.org/10.1016/j.jbusres.2015.07.001.
  • Fisher, Eran. 2012. “How Less Alienation Creates More Exploitation? Audience Labor on Social Network Sites.” tripleC: Communication, Capitalism & Critique, 10 (2): 171-183. https://doi.org/10.31269/triplec.v10i2.392.
  • Florida, Richard. 2012. The Rise of the Creative Class, Revisited. New York: Basic Books.
  • Fuchs, Christian. 2012a. “Google Capitalism.” tripleC: Communication, Capitalism & Critique, 10 (1): 42-48. https://doi.org/10.31269/triplec.v10i1.304.
  • Fuchs, Christian. 2012b. “Dallas Smythe Today - The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory. Prolegomena to a Digital Labour Theory of Value.” tripleC: Communication, Capitalism & Critique, 10(2): 692-740. DOI: https://doi.org/10.31269/triplec.v10i2.443
  • Fuchs, Christian. 2014a. Digital Labor and Karl Marx. New York: Routledge.
  • Fuchs, Christian. 2014b. “Digital Presumption Labor on Social Media in the Context of the Capitalist Regime of Time.” Time & Society 23 (1): 97–123. https://doi.org/10.1177/0961463X13502117.
  • Fuchs, Christian. 2018. The Online Advertising Tax: A Digital Policy Innovation. London: University of Westminster Press.
  • Fuchs, Christian, Kees Boersma, Anders Albrechtslund, and Marisol Sandoval. 2012. Internet and Surveillance the Challenges of Web 2.0 and Social Media. New York: Routledge.
  • Fuchs, Christian and David Chandler. 2019. “Introduction Big Data Capitalism - Politics, Activism, and Theory.” In Digital Objects, Digital Subjects: Interdisciplinary Perspectives on Capitalism, Labor and Politics in the Age of Big Data, edited by David Chandler and Christian Fuchs, 1–20. London: University of Westminster Press.
  • Fuchs, Christian and Sebastian Sevignani. 2013. “What is Digital Labor? What is Digital Work? What’s Their Difference? And Why Do These Questions Matter for Understanding Social Media?.” tripleC: Communication, Capitalism & Critique 11 (2): 237-293. https://doi.org/10.31269/triplec.v11i2.461.
  • Fulgoni, Gian. 2013. “Big Data: Friend or Foe of Digital Advertising?.” Journal of Advertising Research 53 (4): 372-376. https://doi.org/10.2501/JAR-53-4-372-376.
  • Gandini, Alessandro. 2016. “Digital Work: Self-Branding and Social Capital in the Freelance Knowledge Economy.” Marketing Theory 16 (1): 123–141. https://doi.org/10.1177/1470593115607942.
  • Gill, Rosalin and Andy Pratt. 2008. “In the Social Factory? Immaterial Labor, Precariousness and Cultural Work.” Theory, Culture & Society 25 (7-8): 1-30. https://doi.org/10.1177/0263276408097794.
  • Gorz, Andre. 2011. Maddesiz: Bilgi Değer ve Sermaye. Translated by Işık Ergüden. İstanbul: Ayrıntı.
  • Grether, Mark. 2016. “Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?.” Online Advertising 8 (2): 39-43. https://doi.org/10.1515/gfkmir-2016-0014
  • Hardt, Michael. 1999. “Affective Labor.” boundary 2, 26 (2): 89-100.
  • Hardt, Michael. 2008. “Introduction: Language at Work.” In Capital and Language: From the New Economy to the War Economy”, edited by Christian Marazzi, 7-11. Los Angeles: Semiotext(e).
  • Hardt, Michael and Antonio Negri. 2004. Multitude: War and Democracy in the Age of Empire. New York: The Penguin Press.
  • Harris, Jeff. 2014. “Big Data Needs Big Creative.” NZ Marketing Magazine, July/August 2014.
  • Hesmondhalgh, David. 2010. “User-Generated Content, Free Labor and The Cultural Industries.” Ephemera 10 (3/4): 267-284.
  • Hesmondhalgh, David and Sarah Baker. 2010. “A Very Complicated Version of Freedom: Conditions and Experiences of Creative Labor in Three Cultural Industries.” Poetics, 38 (1): 4-20. https://doi.org/10.1016/j.poetic.2009.10.001.
  • Hesmondhalgh, David and Sarah Baker. 2011. Creative Labor: Media Work in Three Cultural Industries. Oxon: Routledge.
  • Jhally, Sut. 1982. “Probing the Blindspot: The Audience Commodity.” Canadian Journal of Political and Social Theory 6 (1-2): 204-210.
  • Jhally, Sut and Bill Livant. 1986. “Watching as Working: The Valorization of Audience Consciousness.” Journal of Communication 36 (3): 124-143.
  • Kıyan, Zafer (2015). "Eski(meyen) Bir Tartışma: İzleyici Metası." Akdeniz Üniversitesi İletişim Fakültesi Dergisi 24: 230-255.
  • Kietzmann, Jan, Jeannette Paschen and Emily Treen. 2018. “Artificial Intelligence in Advertising How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey.” Journal of Advertising Research 58 (3): 263-267. https://doi.org/10.2501/JAR-2018-035.
  • Kitchin, Rob. 2014. The Data Revolution: Big Data, Open Data, Data Infrastructures & Their Consequences. London: Sage.
  • Lazzarato, Maurizio. 1996. “Immaterial Labor.” In Radical Thought in Italy: A Potential Politics, edited by Paolo Virno and Michael Hardt, 133-150. Minneapolis: University of Minnesota Press.
  • Lee, Pui Yuen and Kung Wong Lau. 2018. “A New Triadic Creative Role for Advertising Industry: A Study of Creatives’ Role Identity in the Rise of Social Media Advertising.” Creative Industries Journal 11 (2): 137-157. https://doi.org/10.1080/17510694.2018.1434362.
  • Lee, Pui Yuen and Kung Wong Lau. 2019. “From an “Idea Generator” to a “Solution Facilitator”: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing Era.” Career Development International 24 (1): 2-17. https://doi.org/10.1108/CDI-03-2018-0080.
  • Livant, Bill. 1982. “Working at Watching: A Reply to Sut Jhally.” Canadian Journal of Political and Social Theory 6 (1-2): 211-215.
  • Lohr, Steve. 2015. Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. New York: Harper-Collins.
  • Lovink, Geert and Ned Rossiter. 2007. My Creativity Reader: A Critique of Creative Industries. Amsterdam: Institute of Network Cultures.
  • Mager, Astrid. 2012. “Algorithmic Ideology. How Capitalist Society Shapes Search Engines. Information.” Communication & Society 15 (5): 769-787. https://doi.org/10.1080/1369118X.2012.676056.
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Veri Odaklı Piyasada Medyada Çalışma: Reklam Profesyonellerinin Emeğini Yeniden Düşünmek

Yıl 2022, Cilt 9, Sayı 1, 31 - 56, 25.05.2022
https://doi.org/10.24955/ilef.1112405

Öz

Kaynakça

  • Anderson, Chris W. 2011. “Between Creative and Quantified Audiences: Web Metrics and Changing Patterns of Newswork in Local US Newsrooms.” Journalism 12 (5): 550-566. https://doi.org/10.1177/1464884911402451.
  • Aires, Susana. 2020. “Labored Identity: An Analysis of User Branding Practices on Instagram.” Triple C: Communication, Capitalism & Critique 18 (1): 494-507. https://doi.org/10.31269/triplec.v18i1.1142 .
  • Andrejevic, Mark. 2012. “Exploitation in the Data Mine.” In Internet and Surveillance: The Challenges of Web 2.0 and Social Media, edited by Christian Fuchs, Kees Boersma, Anders Albrechtslund and Marisol Sandoval, 71-88. New York: Routledge.
  • Andrejevic, Mark and Kelly Gates. 2014. “Big Data Surveillance: Introduction.” Surveillance & Society 12 (2): 185-196.
  • Arvidsson, Adam. 2005. “Brands: A Critical Perspective.” Journal of Consumer Culture 5 (2): 235–258. https://doi.org/10.1177/1469540505053093.
  • Arvidsson, Adam. 2007. “Creative Class or Administrative Class? On Advertising and the ‘Underground’.” Ephemera Theory & Politics in Organization 7 (1): 8-23.
  • Atıcı, Selim Gökçe. 2016. “Post-Fordist Affects, Times, and Images: An Ethnography of Circulation in a Digital Advertising Agency in Istanbul.” Master’s diss., Boğaziçi University.
  • Beer, David. 2009. “Power Through the Algorithm? Participatory Web Cultures and the Technological Unconscious.” New Media & Society 11 (6): 985-1002. https://doi.org/10.1177/1461444809336551.
  • Bollier, David. 2010. The Promise and Peril of Big Data. Washington, DC: The Aspen Institute.
  • Boutang, Yann Moulier. 2011. Cognitive Capitalism. Translated by Ed Emery. Cambridge: Polity Press.
  • Carah, Nicholas. 2017. “Algorithmic Brands: A Decade of Brand Experiments with Mobile and Social Media.” New Media & Society 19 (3): 384–400. https://doi.org/10."1177/1461444815605463.
  • Carlson, Matt. 2014. “The Robotic Reporter.” Digital Journalism 3 (3): 416-431. https://doi.org/10.1080/21670811.2014.976412.
  • Castells, Manuel. 2010. The Information Age: Economy, Society and Culture. Volume I The Rise of the Network Society. 2nd ed. West Sussex: Wiley-Blackwell.
  • Chen, Gang, Peihong Xie, Jing Dong and Tianfu Wang. 2019. “Understanding Programmatic Creative: The Role of AI.” Journal of Advertising 48 (4): 347-355.
  • Chan, Lik Sam. 2017. “Cultivation and Erosion of Creative Identity: A Hong Kong Advertising Agency as Case Study.” Continuum 31 (2): 325-335. https://doi.org/10.1080/10304312.2016.1257696
  • Chen, Huan and Liling Zhou. 2018. “The Myth of Big Data: Chinese Advertising Practitioners’ Perspective.” International Journal of Advertising 37 (4): 633-649. https://doi.org/10.1080/02650487.2017.1340865.
  • Couldry, Nick. 2017. “The Myth of Big Data.” In the Datafied Society Studying Culture Through Data, edited by Mirko Tobias Schäfer and Karin van Es, 235-239. Amsterdam: Amsterdam University Press.
  • Couldry, Nick and Ulises Ali Mejias. 2019. The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism. Stanford: Stanford University Press.
  • de Peuter, Greig. 2011. “Creative Economy and Labor Precarity: A Contested Convergence.” Journal of Communication Inquiry 35 (4): 417–425. https://doi.org/10.1177/0196859911416362.
  • Deighton, John A. 2017. “Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies.” Journal of Advertising Research 57 (4): 357–361. https://doi.org/10.2501/JAR-2017-045.
  • Deuze, Mark. 2007. Media Work. Cambridge: Polity Press.
  • Dyer-Witheford, Nick. 1999. Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism. Illinois: University of Illinois Press.
  • Elefante, Phoebe Harris and Mark Deuze. 2012. “Media work, career management, and professional identity: Living labor precarity.” Northern Lights 10 (1): 9–24. https://doi.org/10.1386/nl.10.1.9_1.
  • Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne. 2016. “Big Data Consumer Analytics and the Transformation of Marketing.” Journal of Business Research 69 (2): 897-904. https://doi.org/10.1016/j.jbusres.2015.07.001.
  • Fisher, Eran. 2012. “How Less Alienation Creates More Exploitation? Audience Labor on Social Network Sites.” tripleC: Communication, Capitalism & Critique, 10 (2): 171-183. https://doi.org/10.31269/triplec.v10i2.392.
  • Florida, Richard. 2012. The Rise of the Creative Class, Revisited. New York: Basic Books.
  • Fuchs, Christian. 2012a. “Google Capitalism.” tripleC: Communication, Capitalism & Critique, 10 (1): 42-48. https://doi.org/10.31269/triplec.v10i1.304.
  • Fuchs, Christian. 2012b. “Dallas Smythe Today - The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory. Prolegomena to a Digital Labour Theory of Value.” tripleC: Communication, Capitalism & Critique, 10(2): 692-740. DOI: https://doi.org/10.31269/triplec.v10i2.443
  • Fuchs, Christian. 2014a. Digital Labor and Karl Marx. New York: Routledge.
  • Fuchs, Christian. 2014b. “Digital Presumption Labor on Social Media in the Context of the Capitalist Regime of Time.” Time & Society 23 (1): 97–123. https://doi.org/10.1177/0961463X13502117.
  • Fuchs, Christian. 2018. The Online Advertising Tax: A Digital Policy Innovation. London: University of Westminster Press.
  • Fuchs, Christian, Kees Boersma, Anders Albrechtslund, and Marisol Sandoval. 2012. Internet and Surveillance the Challenges of Web 2.0 and Social Media. New York: Routledge.
  • Fuchs, Christian and David Chandler. 2019. “Introduction Big Data Capitalism - Politics, Activism, and Theory.” In Digital Objects, Digital Subjects: Interdisciplinary Perspectives on Capitalism, Labor and Politics in the Age of Big Data, edited by David Chandler and Christian Fuchs, 1–20. London: University of Westminster Press.
  • Fuchs, Christian and Sebastian Sevignani. 2013. “What is Digital Labor? What is Digital Work? What’s Their Difference? And Why Do These Questions Matter for Understanding Social Media?.” tripleC: Communication, Capitalism & Critique 11 (2): 237-293. https://doi.org/10.31269/triplec.v11i2.461.
  • Fulgoni, Gian. 2013. “Big Data: Friend or Foe of Digital Advertising?.” Journal of Advertising Research 53 (4): 372-376. https://doi.org/10.2501/JAR-53-4-372-376.
  • Gandini, Alessandro. 2016. “Digital Work: Self-Branding and Social Capital in the Freelance Knowledge Economy.” Marketing Theory 16 (1): 123–141. https://doi.org/10.1177/1470593115607942.
  • Gill, Rosalin and Andy Pratt. 2008. “In the Social Factory? Immaterial Labor, Precariousness and Cultural Work.” Theory, Culture & Society 25 (7-8): 1-30. https://doi.org/10.1177/0263276408097794.
  • Gorz, Andre. 2011. Maddesiz: Bilgi Değer ve Sermaye. Translated by Işık Ergüden. İstanbul: Ayrıntı.
  • Grether, Mark. 2016. “Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?.” Online Advertising 8 (2): 39-43. https://doi.org/10.1515/gfkmir-2016-0014
  • Hardt, Michael. 1999. “Affective Labor.” boundary 2, 26 (2): 89-100.
  • Hardt, Michael. 2008. “Introduction: Language at Work.” In Capital and Language: From the New Economy to the War Economy”, edited by Christian Marazzi, 7-11. Los Angeles: Semiotext(e).
  • Hardt, Michael and Antonio Negri. 2004. Multitude: War and Democracy in the Age of Empire. New York: The Penguin Press.
  • Harris, Jeff. 2014. “Big Data Needs Big Creative.” NZ Marketing Magazine, July/August 2014.
  • Hesmondhalgh, David. 2010. “User-Generated Content, Free Labor and The Cultural Industries.” Ephemera 10 (3/4): 267-284.
  • Hesmondhalgh, David and Sarah Baker. 2010. “A Very Complicated Version of Freedom: Conditions and Experiences of Creative Labor in Three Cultural Industries.” Poetics, 38 (1): 4-20. https://doi.org/10.1016/j.poetic.2009.10.001.
  • Hesmondhalgh, David and Sarah Baker. 2011. Creative Labor: Media Work in Three Cultural Industries. Oxon: Routledge.
  • Jhally, Sut. 1982. “Probing the Blindspot: The Audience Commodity.” Canadian Journal of Political and Social Theory 6 (1-2): 204-210.
  • Jhally, Sut and Bill Livant. 1986. “Watching as Working: The Valorization of Audience Consciousness.” Journal of Communication 36 (3): 124-143.
  • Kıyan, Zafer (2015). "Eski(meyen) Bir Tartışma: İzleyici Metası." Akdeniz Üniversitesi İletişim Fakültesi Dergisi 24: 230-255.
  • Kietzmann, Jan, Jeannette Paschen and Emily Treen. 2018. “Artificial Intelligence in Advertising How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey.” Journal of Advertising Research 58 (3): 263-267. https://doi.org/10.2501/JAR-2018-035.
  • Kitchin, Rob. 2014. The Data Revolution: Big Data, Open Data, Data Infrastructures & Their Consequences. London: Sage.
  • Lazzarato, Maurizio. 1996. “Immaterial Labor.” In Radical Thought in Italy: A Potential Politics, edited by Paolo Virno and Michael Hardt, 133-150. Minneapolis: University of Minnesota Press.
  • Lee, Pui Yuen and Kung Wong Lau. 2018. “A New Triadic Creative Role for Advertising Industry: A Study of Creatives’ Role Identity in the Rise of Social Media Advertising.” Creative Industries Journal 11 (2): 137-157. https://doi.org/10.1080/17510694.2018.1434362.
  • Lee, Pui Yuen and Kung Wong Lau. 2019. “From an “Idea Generator” to a “Solution Facilitator”: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing Era.” Career Development International 24 (1): 2-17. https://doi.org/10.1108/CDI-03-2018-0080.
  • Livant, Bill. 1982. “Working at Watching: A Reply to Sut Jhally.” Canadian Journal of Political and Social Theory 6 (1-2): 211-215.
  • Lohr, Steve. 2015. Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. New York: Harper-Collins.
  • Lovink, Geert and Ned Rossiter. 2007. My Creativity Reader: A Critique of Creative Industries. Amsterdam: Institute of Network Cultures.
  • Mager, Astrid. 2012. “Algorithmic Ideology. How Capitalist Society Shapes Search Engines. Information.” Communication & Society 15 (5): 769-787. https://doi.org/10.1080/1369118X.2012.676056.
  • Malefyt, Timothy de Waal and Brian Moeran. 2003. Advertising Cultures. Oxford: Routledge.
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Ayrıntılar

Birincil Dil İngilizce
Konular Sosyal
Bölüm Makaleler
Yazarlar

Yeşim AKMERANER Bu kişi benim (Sorumlu Yazar)
İSTANBUL ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
0000-0002-6260-2811
Türkiye

Yayımlanma Tarihi 25 Mayıs 2022
Yayınlandığı Sayı Yıl 2022, Cilt 9, Sayı 1

Kaynak Göster

Bibtex @derleme { ilef1112405, journal = {Ankara Üniversitesi İlef Dergisi}, issn = {2148-7219}, eissn = {2458-9209}, address = {}, publisher = {Ankara Üniversitesi}, year = {2022}, volume = {9}, number = {1}, pages = {31 - 56}, doi = {10.24955/ilef.1112405}, title = {Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners}, key = {cite}, author = {Akmeraner, Yeşim} }
APA Akmeraner, Y. (2022). Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners . Ankara Üniversitesi İlef Dergisi , 9 (1) , 31-56 . DOI: 10.24955/ilef.1112405
MLA Akmeraner, Y. "Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners" . Ankara Üniversitesi İlef Dergisi 9 (2022 ): 31-56 <http://ilefdergisi.ankara.edu.tr/tr/pub/issue/69800/1112405>
Chicago Akmeraner, Y. "Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners". Ankara Üniversitesi İlef Dergisi 9 (2022 ): 31-56
RIS TY - JOUR T1 - Veri Odaklı Piyasada Medyada Çalışma: Reklam Profesyonellerinin Emeğini Yeniden Düşünmek AU - YeşimAkmeraner Y1 - 2022 PY - 2022 N1 - doi: 10.24955/ilef.1112405 DO - 10.24955/ilef.1112405 T2 - Ankara Üniversitesi İlef Dergisi JF - Journal JO - JOR SP - 31 EP - 56 VL - 9 IS - 1 SN - 2148-7219-2458-9209 M3 - doi: 10.24955/ilef.1112405 UR - https://doi.org/10.24955/ilef.1112405 Y2 - 2021 ER -
EndNote %0 Ankara Üniversitesi İlef Dergisi Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners %A Yeşim Akmeraner %T Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners %D 2022 %J Ankara Üniversitesi İlef Dergisi %P 2148-7219-2458-9209 %V 9 %N 1 %R doi: 10.24955/ilef.1112405 %U 10.24955/ilef.1112405
ISNAD Akmeraner, Yeşim . "Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners". Ankara Üniversitesi İlef Dergisi 9 / 1 (Mayıs 2022): 31-56 . https://doi.org/10.24955/ilef.1112405
AMA Akmeraner Y. Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners. Ankara Üniversitesi İlef Dergisi. 2022; 9(1): 31-56.
Vancouver Akmeraner Y. Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners. Ankara Üniversitesi İlef Dergisi. 2022; 9(1): 31-56.
IEEE Y. Akmeraner , "Back to Media Work in a Data-Driven Market: Re-Thinking the Labor of Advertising Practitioners", Ankara Üniversitesi İlef Dergisi, c. 9, sayı. 1, ss. 31-56, May. 2022, doi:10.24955/ilef.1112405