The Emergence of Public Relations in Azerbaijan: Issues and Case Studies
Öz
With the dissolution of the Soviet Union, 15 countries have become independent by the 1990’s. One
of them is Azerbaijan Republic. After the independence, socioeconomic structure of the country has
changed drastically. In other words, the new capitalist system has emerged. This new system has
restructured all existing fields like education, health, business, media and such. In this period, for
the first time, few public relations activities have been conducted by some international companies.
Public relations is known as Ictimaiyyetle Elaqeler in Azerbaijan. Within the framework of the current
study, the different theoretical base and practical structure of public relations in Azerbaijan are
examined by the literature review and the case study analysis. The study aims to find out how the
public relations is evolving in the country. In this context as a practical research, the study analyzes
two social projects as the public relations practices (“Mobile Dental Clinic” and “Children Helpline”)
conducted by Azercell Telecom company that was awarded in the category of “Communication and
PR Campaign of the Year: Community Relations” of International Business Award- Stevie in 2011. On
account of the limited literature and research concerning public relations in Azerbaijan, this study is a
premise and directive for the future studies.
Anahtar Kelimeler
References
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Details
Primary Language
Turkish
Subjects
-
Journal Section
Research Article
Authors
Publication Date
May 2, 2016
Submission Date
April 11, 2017
Acceptance Date
February 4, 2016
Published in Issue
Year 2016 Volume: 3 Number: 1