Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi

Sema Misçi Kip; Zeynep Aksoy

doi:10.24955/ilef.1038659

EN TR

Evaluation of Adolescents’ Ethical Perceptions on Native Advertising in Turkey

Abstract

Various types of advertisements are emerging with the widespread use of digital media in which rapid developments are witnessed. Therefore, required regulations that need to be made cannot keep up with the speed of the sector. Native advertisements prepared in accordance with the natural content and design of the medium in which they are published constitute an example of the mentioned situation. Since the regulations regarding native advertising have not reached a sufficient level yet, ethical discussions about this type of advertising draw attention. Ethical perceptions in adulthood are formed in adolescence. The aim of this exploratory study is to analyze adolescents’ ethical perceptions on native advertising in Turkey (n = 200) according to gender. Survey method is applied by utilising Reidenbach and Robin’s Multidimensional Ethics Scale with a fictional native advertising. Research results reveal that adolescents do not accept non-labeled native advertising as an ethical problem. Moreover, girls are found to be more sensitive than boys in the moral equity dimension of ethical perception.

Keywords

Supporting Institution

Bu çalışma, Journal of Business Research 116 (2020) dergisinde yayımlanan Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel başlıklı uluslararası araştırma kapsamında toplanan Türkiye verilerinin detaylı analiz edilmesiyle hazırlanmıştır. Türkiye’deki veriler, ABD’deki Winona Devlet Üniversitesi Sosyal Bilimler Okulu tarafından sağlanan fonla toplanmıştır.

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Sema Misçi Kip ^*
0000-0002-0285-4777
Türkiye

Zeynep Aksoy
0000-0002-0297-0372
Türkiye

Publication Date

December 29, 2021

Submission Date

December 7, 2020

Acceptance Date

November 15, 2021

Published in Issue

Year 1970 Number: 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset

DOI

https://doi.org/10.24955/ilef.1038659

IZ

https://izlik.org/JA64FY33NP

Cite

RIS / Bibtex

APA

Misçi Kip, S., & Aksoy, Z. (2021). Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi. Ankara Üniversitesi İlef Dergisi, 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset, 179-206. https://doi.org/10.24955/ilef.1038659

AMA

1.Misçi Kip S, Aksoy Z. Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi. Ankara Üniversitesi İlef Dergisi. 2021;(2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset):179-206. doi:10.24955/ilef.1038659

Chicago

Misçi Kip, Sema, and Zeynep Aksoy. 2021. “Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi”. Ankara Üniversitesi İlef Dergisi, no. 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset: 179-206. https://doi.org/10.24955/ilef.1038659.

EndNote

Misçi Kip S, Aksoy Z (December 1, 2021) Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi. Ankara Üniversitesi İlef Dergisi 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset 179–206.

IEEE

[1]S. Misçi Kip and Z. Aksoy, “Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi”, Ankara Üniversitesi İlef Dergisi, no. 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset, pp. 179–206, Dec. 2021, doi: 10.24955/ilef.1038659.

ISNAD

Misçi Kip, Sema - Aksoy, Zeynep. “Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi”. Ankara Üniversitesi İlef Dergisi. 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset (December 1, 2021): 179-206. https://doi.org/10.24955/ilef.1038659.

JAMA

1.Misçi Kip S, Aksoy Z. Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi. Ankara Üniversitesi İlef Dergisi. 2021;:179–206.

MLA

Misçi Kip, Sema, and Zeynep Aksoy. “Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi”. Ankara Üniversitesi İlef Dergisi, no. 2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset, Dec. 2021, pp. 179-06, doi:10.24955/ilef.1038659.

Vancouver

1.Sema Misçi Kip, Zeynep Aksoy. Türki̇ye’deki Adölesanların Doğal Reklama Yönelik Eti̇k Algılarının Değerlendirilmesi. Ankara Üniversitesi İlef Dergisi. 2021 Dec. 1;(2021 Özel Sayı: 2. Uluslararası Dijital Çağda İletişim Sempozyumu, Süreklilikler ve Kesintiler: Kültürler, Pazarlar ve Siyaset):179-206. doi:10.24955/ilef.1038659

Evaluation of Adolescents’ Ethical Perceptions on Native Advertising in Turkey

Abstract

Keywords