Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007

Mustafa Bölükbaşı

doi:10.24955/ilef.1033652

EN TR

Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007

Abstract

Although newspaper political advertising dates back to the late 1970s in Turkey, the literature consisting of systematic studies based on empirical data is relatively small. This paper examines political advertising in newspapers during eight general elections between 1977 and 2007 in Turkey by using the qualitative content analysis method. This study aims to explore the main characteristics of newspaper political advertisements to contribute to a deeper understanding of Turkish political culture. The study covers a total of 434 political ads collected from the online archive of Milliyet to classify them according to the categories widely used in the literature. The results of this study indicate that Turkish newspaper political ads are 1-) positive; 2-) issue-oriented though there is an upward trend in the rate of images; 3-) not entirely evidence-based; 4-) generally concerned with the economy-related issues and mostly targeting the youth when it comes to a specific voter segment.

Keywords

Türk Siyasal Reklamcılığı: 1977-2007 Yılları Arasındaki Siyasal Gazete Reklamları Üzerine Bir İçerik Analizi

Öz

Türkiye'de siyasal reklamcılığın geçmişi 1970'lerin sonlarına kadar uzanmasına rağmen, ampirik verilere dayalı sistematik çalışmaları içeren literatür nispeten küçüktür. Bu makale, Türkiye'de 1977 ile 2007 yılları arasında gerçekleşen sekiz genel seçimde gazetelerdeki siyasal reklamları nitel içerik analizi yöntemiyle incelemektedir. Bu çalışmanın amacı, Türk siyasi kültürünün daha derinlemesine anlaşılmasına katkıda bulunmak için gazete siyasi reklamlarının temel özelliklerini incelemektir. Çalışma, Milliyet'in çevrimiçi arşivinden derlenen toplam 434 siyasal reklamın literatürde yaygın olarak kullanılan kategorilere göre sınıflandırılmasını kapsamaktadır. Bu çalışmanın sonuçları, siyasal reklamların 1-) olumlu olduğunu; 2-) imaj oranlarında artan bir eğilim olmasına rağmen konu odaklı olduğunu; 3-) kanıt sunmada yeterli olmadığını; 4-) konu bakımından genel olarak ekonomiye odaklandığını ve belirli bir seçmen kesimi söz konusu olduğunda çoğunlukla gençleri hedef aldığını göstermektedir.

Anahtar Kelimeler

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Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Mustafa Bölükbaşı
0000-0002-6895-6151
Türkiye

Publication Date

November 25, 2022

Submission Date

March 26, 2021

Acceptance Date

July 30, 2021

Published in Issue

Year 2022 Volume: 9 Number: 2

DOI

https://doi.org/10.24955/ilef.1033652

IZ

https://izlik.org/JA43CN72NB

Cite

RIS / Bibtex

APA

Bölükbaşı, M. (2022). Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007. Ankara Üniversitesi İlef Dergisi, 9(2), 344-371. https://doi.org/10.24955/ilef.1033652

AMA

1.Bölükbaşı M. Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007. Ankara Üniversitesi İlef Dergisi. 2022;9(2):344-371. doi:10.24955/ilef.1033652

Chicago

Bölükbaşı, Mustafa. 2022. “Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007”. Ankara Üniversitesi İlef Dergisi 9 (2): 344-71. https://doi.org/10.24955/ilef.1033652.

EndNote

Bölükbaşı M (November 1, 2022) Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007. Ankara Üniversitesi İlef Dergisi 9 2 344–371.

IEEE

[1]M. Bölükbaşı, “Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007”, Ankara Üniversitesi İlef Dergisi, vol. 9, no. 2, pp. 344–371, Nov. 2022, doi: 10.24955/ilef.1033652.

ISNAD

Bölükbaşı, Mustafa. “Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007”. Ankara Üniversitesi İlef Dergisi 9/2 (November 1, 2022): 344-371. https://doi.org/10.24955/ilef.1033652.

JAMA

1.Bölükbaşı M. Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007. Ankara Üniversitesi İlef Dergisi. 2022;9:344–371.

MLA

Bölükbaşı, Mustafa. “Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007”. Ankara Üniversitesi İlef Dergisi, vol. 9, no. 2, Nov. 2022, pp. 344-71, doi:10.24955/ilef.1033652.

Vancouver

1.Mustafa Bölükbaşı. Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007. Ankara Üniversitesi İlef Dergisi. 2022 Nov. 1;9(2):344-71. doi:10.24955/ilef.1033652

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